Hi! I'm James Archer, your new marketing consultant.
I’ve got 25+ years of experience, including running a marketing agency and serving as a Chief Marketing Officer.
“James consistently amazes me with his insights on design, marketing, and business process.”
—Troy Busot (Founder & CEO, Athlinks)
Clients I've worked with include...
...plus hundreds of others, large and small, across countless industries
“James Archer is one of the most brilliant minds in marketing and branding. He’s my go-to person for sure.”
—Greg Taylor, Co-Founder at Trinity
Key Areas of Marketing Expertise
As an experienced marketing consultant and fractional CMO, I can help you thrive in any of the following key marketing disciplines (with a core emphasis on digital marketing).
Market Strategy
Strategic Positioning
Target Market Analysis
Go-to-Market Strategy
Competitive Analysis
Product-Market Fit
Buyer Profiles
Branding
Rebranding
Voice & Tone
Brand Naming
Brand Development
Brand Identity Design
Web Design & Dev
Information Architecture
Content Management
Web Development
Content Strategy
User Experience
Web Design
Digital Marketing
Digital Strategy
PPC Management
Content Marketing
Influencer Marketing
Social Media Marketing
SEO
Online Reputation Mgmt.
Retargeting Campaigns
Email Marketing
AI Strategy
Sales Enablement
Follow-Up Sequences
CRM Implementation
Sales Workflows
Lead Nurturing
Customer Experience
Experience Audits
Customer Journey Maps
Customer Flow Analysis
Friction Reduction
Design
Print Design
Packaging Design
Marketing Collateral
Advertising Design
Infographics
Video Marketing
Video Strategy
Video Production
Social Media Videos
Video Editing
Scriptwriting
Leadership & Mgmt.
Executive Coaching
Leadership Training
Project Management
Workflow Efficiency
Employee Retention
Company Culture
Recruiting
“James is a visionary. His insight into branding, design and even business operations is always remarkable.”
—Chris Lee (Managing Partner, Customer Systems)
My Battle-Tested Marketing Roadmap
I’ve distilled 25+ years of marketing experience as a Chief Marketing Officer, marketing agency owner, and independent marketing consultant into a single-page marketing roadmap that explains everything you need to do to build a powerful and sustainable marketing engine inside your business.
If you follow this roadmap, you can probably double your company’s revenue.
I’m actually building a free video course around this marketing roadmap, and you can see the first episode here:
Click here to see the other episodes. More coming soon!
“James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.”
—Jeremy Scott (Owner, Bonanza Educational)
This is like my 724th rodeo
I’ve been in marketing for 25+ years.
I founded and ran a successful design and marketing agency for 12 years before it was acquired by a larger international agency.
I’ve worked on client projects for multiple Fortune 500 companies.
I’ve served countless clients across automotive, business services, e-commerce, education, entertainment, food & hospitality, religion, government & politics, health & medical, legal & financial, mobile apps, online media, non-profit, real estate & development, retail, software, sports & recreation, supply chain, technology, SaaS and just about everything else.
Whatever you're dealing with, I've probably done it before.
“James’s unique approach to brand and design projects differs from most, but proves time and time again to give us that distinctive advantage we need.”
—Chuck Reynolds (Partner, Vuurr)
Projects I've worked on have been covered by...
...and have been featured in various books as well.
“James is an expert brand strategist and marketer, and design is an integral part of his approach. I’d listen to him, if I were you.”
—Francine Hardaway (CEO, Stealthmode Partners)
Example results I've generated for past clients
- After launching a non-profit’s new website, they received more online donations than in any month in the past decade.
- After launching a new resort website, they received more online bookings than in any month in the past 15 years.
- After developing a video ad campaign for a home service company, they had to stop running them after getting more business than they could handle.
- Reduced a tech company’s PPC lead acquisition cost to 1/40th of what it was before by identifying and eliminating wasteful targeting.
- Took a proptech hardware/software company from zero to being one of the top players in their niche and on everyone’s shortlist for consideration.
- Doubled a B2B service company’s revenue through an automated outbound email marketing campaign.
“I have found every interaction with James to be intelligent, experienced, candid, and deeply engaging.”
—Dallin Harris (President, Skyhook Interactive)
Let's do this.
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